Merritt Promotion Development Group, Inc.


Competition today is not between the products you sell, it's between business models.

--Jay Yarabek

Jay Yarabek has worked in executive management of the creative and sales functions of advertising, marketing and business management for more than 15 years. Mr. Yarabeks specialties include the development and implementation of:

  • Business management and marketing consultation
  • Strategic planning
  • Benchmarking and research
  • Product management
  • New product introduction
  • In-store point of purchase advertising displays and collateral material
  • Graphic design and production (corporate identity, newsletters, periodicals and catalogs)
  • Electronic marketing
  • Event marketing
  • Wet and dry sampling
  • Sales incentive programs (trade, consumer, sales force)
  • Product placement representation to the motion picture industry
  • Specialty advertising and premiums (including: in-packs, on-packs and near-packs).

Mr. Yarabek has a thorough understanding of and hands on experience in completing each marketing function including: planning, design, production, distribution, implementation and feedback. Mr. Yarabeks clients have ranged in size from $2 million to $50 billion in annual sales, and cover several industries, including: consumer packaged products, real estate, health care, pharmaceutical, financial, industrial, transportation, as well as other advertising, marketing and business consulting firms.

In February of 1986, Jay Yarabek started Merritt Promotion Development Group, Inc. Merritt Promotion Development Group, Inc. is a multifaceted, full service advertising, marketing and business management agency. Merritts methods contribute importantly and are cost effective. Merritts accomplishments of major brand marketing are suited well to small and mid size businesses.

Merritt Promotion Development Group, Inc. provides the personal service you deserve, the flexibility you require, and the results you desire at the budget you approve. Merritt is in business because they are qualified to be your partner in business. Mr. Yarabek is greatly optimistic about the future. He is not content to merely rest on past successes. Mr. Yarabek will continue to grow, to break new ground and to lead the way in new and innovative marketing and business management procedures. In todays competitive marketplace, you need the vast resources, breadth of service and creative solutions of a first class advertising, marketing and business management agency. Merritt Promotion Development Group, Inc. is that advertising, marketing and business management agency.

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JSB Orthotics, Inc. and Merritt Promotions have had a working relationship for the past 4 years. During this time JSB has experienced steady growth due to the guidance and creative work of Merritt Promotions. Through creative advertising, company profiles, product press releases and staff education, Merritt has given JSB the tools to bring our business to the next level. While the custom foot orthotic industry has averaged a 12% growth over the past 3 years, JSB has grown by an average of 20% in the same time period. Monthly we receive inquires for new business due to advertising campaigns and our web site provided by Merritt. They have always been willing to take the time to learn our industry, and then put forth a knowledgeable campaign of direct marketing, advertisements in national publications, and e-commerce. Training our marketing staff on how to be more effective at trade shows and guidance on effective follow up procedures, has also been a key aspect of their service. We encourage you to take the time to get to know Merritt Promotion, and experience the difference for yourself!

J. Scott Becker,
President - JSB Orthotics, Inc.

Darlene S. Becker, 
Vice President - JSB Orthotics, Inc.

In association with Merrit Promotion Development Group

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